- unaided brand awareness
- Деловая лексика: осведомлённость о марке товара без помощи рекламы
Универсальный англо-русский словарь. Академик.ру. 2011.
unaided brand awareness
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aided brand awareness — One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful… … Big dictionary of business and management
unaided awareness — noun In , recognition of a specific brand or product without being prompted with possible names. Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of … Wiktionary
aided awareness — noun In advertising research, recognition of a specific brand or product from a list of possible names offered as a prompt. Since respondents were asked specifically if they saw any of the companys ads in the aided awareness question, that score… … Wiktionary
ad tracking research — Marketing research that takes periodic measurements of the impact of an advertising campaign. While the goal of most advertising is to increase sales (and activity), there are many factors that can affect sales. Moreover, some advertisers judge… … Big dictionary of business and management
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Ad Tracking — Ad tracking, also known as post testing or ad effectiveness tracking is continuous in market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus… … Wikipedia
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